Founder & Product Practice Lead
Former VP of Product & Design & Innovation Lab Leader
Led teams through 0→1, post-PMF scale, and $100M+ portfolios
Deep experience operating where AI, product strategy, and execution intersect
Known for bringing structure and clarity to complex, fast-moving environments
Extensive experience upskilling PM’s to make faster decisions & increase impact
Wide range of domain experience in medtech, salestech, energy sector, e-learning & cybersecurity
My Playbook:
Driving revenue growth and innovation in Enterprise SaaS through 0-1 product development, expansion strategies, and finding new business opportunities in any market.
Transforming product teams into value-driven, customer-focused organizations by fostering a culture of rapid iteration, revenue orientation, and strategic impact, while building trust and collaboration across sales, development and executive teams.
Accelerating product market fit & finding second acts for companies with single product success.
My Why:
I started my career as an engineer, focused on building solutions. After business school, I became obsessed with understanding value delivery — not just how we solve problems, but why those problems matter. That obsession led me into product management, where I could connect technology directly to business impact. Today, one of the most rewarding parts of my role is helping product teams develop this same obsession — teaching them how to evaluate, prioritize and articulate value creation that solves user problems and drives expansion and retention at scale.
I’m particularly passionate about supporting smaller and scaling organizations, where senior product leadership can have an outsized impact. By staying close to the work, strengthening product fundamentals, and accelerating practical AI adoption, I help teams increase their leverage, make better decisions, and grow faster. Having experienced firsthand how strong product leadership transformed my own trajectory as a PM in startups, I’m driven to provide that same multiplier effect for others.
Impact Testimonials
- CPO, Direct Leader
“If you are looking for a product leader with drive and fire, she is unmatched!”
- Design Lead, Cross-Functional Collaboration Partner
“Focus on customer value: She gets the team excited by rallying around customer pain points and how we are helping them. She makes quick decisions and drives towards value delivery, by focusing on business value and pushing for quantified metrics and leverage intel the team already knows about our market. She is one of the most customer-centric Product leaders I’ve worked with.”
- Engineering Director, Leadership Triad Partner
“Sets a credible strategy, ready for execution: under Heather’s leadership, in just five weeks, our business went from having no definitive roadmap, to a clear plan that included multiple options depending on the level of investment strategy and defined roadmaps.”
- Principal Product Manager, Direct Report
“Heather is a catalyst for innovative communication and her product leadership at Axonify played a major role in my growth as a product leader, and in helping my cross-functional product team overcome challenges on a massive project with extraordinary time constraints.”
- HR Business Partner
“One of the best I have worked with; exceptional EQ and strong, fair, humane transformative leader.”
Outcome-Driven Leadership
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Customer-Centric Product Thinking
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Strategic Opportunity Spotting
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Fast, Iterative Execution
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Coaching & Talent Development
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Trust-Based Leadership & Influence
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Outcome-Driven Leadership • Customer-Centric Product Thinking • Strategic Opportunity Spotting • Fast, Iterative Execution • Coaching & Talent Development • Trust-Based Leadership & Influence •
My Mission
I am committed to building and empowering high-impact product teams that thrive in high-growth B2B SaaS environments. Through coaching, upskilling, and fostering a culture of continuous discovery, I enable teams to drive innovation, customer-centricity, and business value.
With deep expertise in strategic product leadership, I guide teams from long-term vision to execution—bridging strategy with tactical excellence. I partner closely with cross-functional stakeholders to align product, engineering, design, and data in delivering measurable business outcomes.
I am passionate about commercializing new revenue opportunities through 0-1 product innovation, expansion strategies, and AI-driven advancements. I believe in rapid experimentation, data-informed decision-making, and iterative product development to accelerate shipping cadences and drive competitive advantage.
Above all, I lead with curiosity, collaboration, and a growth mindset, ensuring that product teams not only build great products but also grow as professionals and contributors to the broader success of the business.
Let’s Connect
Interested in collaborating?
Whether in a fractional VP of Product, Head of Product, or advisory capacity, I help organizations translate strategy into shipped outcomes — and teams into durable competitive advantage.